The most frequently asked question by those who are considering opening a store on Amazon and stepping into e-commerce is what to sell on Amazon?
If you want to find the most popular products that can be sold on Amazon marketplace in 8 Steps, read on.
E-commerce giant Amazon is an ecosystem that hosts over 9.5 million sellers worldwide. Amazon, which hosts millions of products from electronics to textiles, from automotive products to home and kitchen products, is a very important area for e-commerce entrepreneurs.
The annual turnover of an average Amazon store varies between $26 thousand and $810 thousand. This shows the significant potential of the e-commerce platform.
In this article, we have prepared some suggestions to help those who want to enter online commerce by opening a store on Amazon America (USA)
1-Check out the categories open for sale
If you want to sell on Amazon USA, you first need to know which product groups the platform restricts. Selling in some product groups on Amazon is not open to everyone. The most important reason for this is that there is a risk of sending fake products in these categories. Amazon is not an e-commerce site where fake products can be sold. Amazon, which is today's largest e-commerce brand because it includes honest sellers, may be restricted in the following categories:
- automotive products
- collectible books
- gift cards
- gourmet foods
- jewelery products
- White goods
- Shoes, bags and glasses (brand approval required)
- watches
Apart from limited categories, there are many categories on Amazon where all sellers can open a store and start selling today. These categories include books, home and garden, musical instruments, office products, outdoor activity products, computers, pet products, and decoration products. Baby, beauty, electronics, personal care, software, toys and video games have some restrictions.
2-Check out the list of best-selling products on Amazon
Like many e-commerce platforms, Amazon shares sales statistics for sellers to gain information. Amazon bestsellers is a page accessible to everyone. On this page, you can find the product groups that Amazon users are most interested in in different categories such as clothing, health, babies and computers.
Amazon offers important insights for sellers by displaying the best-selling products by category. You can tell which products are trending quickly and selling well on Amazon. Popular products sold on Amazon in many different categories such as DIY, fashion, kitchen, toys, pet products and office-stationery will give you an important idea. You can make a trend and competition analysis by looking at the prices of these products.
The best selling products on Amazon Turkey are as follows:
3-Analyze Amazon users' shopping habits
Amazon is a big world with nearly 12 million products and services listed. The e-commerce platform, which has 300 million active users, has a sales volume of billions of dollars every year. So, check out the research that has been done on the process of selling on Amazon. In short, know your customers. Here's what you need to know about users who quickly turn best-selling products into trends:
- Reviews of best-selling products are over 4. Therefore, regardless of the product you sell, customer satisfaction is the priority.
- If you are interested in products that are of seasonal interest, plan accordingly. While interest in products such as cologne and candy increases during the holiday season in Turkey, products such as Christmas decorations attract serious interest in Amazon America
- Customers are likely to repurchase a product they are satisfied with. Therefore, although price is the first step to attract customers, be professional in shipping and other processes.
4-Do not compete for the products sold by Amazon
Amazon produces and sells some products itself, just like different e-commerce platforms do. It may not make much sense, especially for beginners, to compete with players such as Amazon, which can supply very high volumes of products and offer them to customers with serious campaigns. For this reason, it may be advantageous to stay away from products sold by Amazon and choose products that are more local and where you can make a difference.
5-Find out which products are in high demand on Amazon
When it comes to what to sell on Amazon, millions of things can come to mind. However, for a highly profitable operation, it is necessary to choose products with high demand. It may be necessary to conduct market research for this.
It is important how many ads there are for that product in the categories and what the pricing is. Another way to understand the demand for products on Amazon is the Amazon Search Bar. Although it may seem like a simple method, you will get important data as the search is sorted according to the most searched ones.
Google Keyword Planner or Google Trends for general products are also important for sellers.
6-Make profit analysis correctly
The profitability rate of the product you sell on Amazon means everything. However, many factors other than cost come into play in the sales price of a product. In the Amazon FBA process, you should also take into account criteria such as storage costs, shipping and packaging costs, and Amazon membership fees.
You can avoid expenses such as shipping costs with Amazon FBA In order to be competitive in price, you can stay away from categories where big brands stand out.
7-Get positive feedback from Amazon customers
One of the most important issues for every seller operating in the field of e-commerce is customer satisfaction. The first thing a potential buyer does before purchasing the product is to check customer reviews.
In order to be a good seller on Amazon and reach serious sales figures, you must receive positive customer reviews. Products without positive comments may not stand out even if they have a very low price tag. Therefore, the positive feedback rate on the product you sell should be high. This ensures that the return rate is low.
8-Manage your Amazon Usa store in accordance with the legislation
The issue that should never be overlooked in the process of selling on Amazon The taxation system in the USA may seem complicated for beginners, but the US tax system is very meticulous and a possible mistake can put your store or company at serious risk. To avoid facing such a risk, you can get Amazon consultancy.
In which state in the USA the company will be formed and which legal expenses will be involved can be determined with the guidance of tax advisors.
You can get support from us regarding the LLC company compatible with Amazon, the documents requested by Amazon, opening a bank account in the USA and other issues you may encounter during the process, or you can browse the articles on our blog.
