Branding Process

Creating correct brand awareness is another important process that must be carried out in parallel when growing online business.

Branding Process and Positioning in the Market

If you want to earn more profit, you should brand your product and position it in the best markets. To do this, you must first emphasize the uniqueness of your brand and share your success story with people.

Sharing your story with people creates an emotional bond between you and your target audience, and thus you gain their trust. It makes them see you as one of them, as opposed to seeing you as someone unreachable. When sharing your story, feel free to highlight your challenges, obstacles, wins, losses, failures
. The more dramatic the story, the greater the connection with followers.

One of the best examples of this is undoubtedly the true stories of Oprah Winfrey.

Sample Story: Oprah Winfrey

Oprah Gail Winfrey (born January 29, 1954) is the host of The Oprah Winfrey Show, one of the most watched talk shows in US television history.

According to Forbes magazine, he is the richest black Usan of the 20th century and the only black billionaire in the world in dollar terms as of 2004, following the death of Michael Jackson.

Oprah Winfrey often tells her story of being a poor little African Usan girl raised on a farm in Mississippi. Her grandmother, a maid on the farm, often advises Oprah to find a good family and become a maid like her.

Oprah, a media icon, does not hesitate to tell that she was frequently harassed at a young age and shares the difficulties she experienced openly with people. Oprah went from being a poor little girl in Mississippi to a multibillion-dollar businesswoman and even campaigned with the President of the United States.

The fact that Oprah has a story that will never be forgotten may be one of the reasons why she has grown so much and is remembered because, no matter how rich she is, her audience has always seen her as a member of the family. Oprah has always
portrayed in people's eyes the image of a woman who has gone through great hardships in the past and is finding it difficult these days. The story is truly catchy and dramatic.

Find a Unique Slogan for Branding

In order to position your brand in the best market, you must have a unique slogan. Creating a unique slogan is an effective element in distinguishing you from your competitors. These slogans can generally consist of strings of words that accurately express your brand and you.

Cleverly created quality slogans make your customers remember you and give you authority by making you stand out against your competitors. You can see a few successful examples of effective slogans below.

The Millionaire Maker:

Money-making coach Loral Langemeier claims to have created millions of millionaires; So “millionaire
maker” describes his brand perfectly and differentiates him from other competitors.

Oprah Winfrey:

Live the best life you can! The Live Your Best Life tag used in The Oprah Magazine is the slogan symbolizing Orphan.

Think different:

It is a slogan that appeared in Apple's Super Bowl commercial in 1984 and is still used from time to time. Apple is an llc that thinks differently than others. This slogan implies that they think differently than all other competing companies.

The Happiest Place on Earth:

It is a slogan that is the label for Disneyland. Every child wants to go to the "happiest place on earth" to have fun.

Being an Expert

Positioning yourself as an expert makes you more credible and trustworthy than the average person on the street. A good example of this is that we prefer experts over a standard doctor, accountant or software developer. This psychological principle also applies on the internet. You don't need a doctorate to become an expert, but being more knowledgeable about your subject than your competitors can make you an expert.

Writing a Book

The fastest way to form authority by building a brand is to write a book. When you write a book on a subject, you are literally considered an authority. You may not consider yourself a writer, but after writing about your experiences as an amateur, you can submit the draft to a professional editor for a fee.

In the example below, you can see the positive impact writing a book can have on an online business

Sample Story: Matthew Hussey

Matthew Hussey worked as a marriage counselor for a long time and also moonlighted in many cafes in London. He lived in the office he held for a while because he could not afford the budget to cover both office and house rent.

Matthew prepared many products and made different attempts, but no formula could get him to the point he dreamed of. After continuing his business life in this way for a few more years, Matthew finally managed to finish and launch his book.

The book, called The Get The Guy, rose to the 10th place on The New York Times' bestseller list over time.
However, Matthew Hussey became a regular contributor to The Today Show. Now everything was adding up and luck turned and she started working as a relationship expert on NBC's Ready for Love and even had her own show on iHeartRadio!

Currently, Matthew travels around the world conducting high-level seminars and doing no other work. Looking at the outcome, it is possible to say that Matthew's turning point was just one book. This story does not mean that you have to become a bestseller and become rich only that way. I tried to give this example so that you can understand that this is not impossible.

Looking at Matthew's example, it would not have been possible to have so much impact if he had written the content of his book on a blog. That's why the book became a jumping point in his career.

Being present in every field

If you want to position yourself as an expert or an authority, you need to be in every field and everywhere. To achieve your goal, try to appear on every media platform that suits you and associate yourself with high-quality brands. Only a few online entrepreneurs like Pat Flynn and him do this. Generally, people who do online business are not seen much, but the opposite is definitely more useful. Take a look at the example below.

Sample Story: Pat Flynn

is the owner and founder of
Smart Passive Income , which he created to help people make money online Patt Flynn has blogs, a YouTube channel, and podcasts. He uploads the content he creates to 4 different platforms, and after the upload is completed, the content is shared on all major social media platforms .

Pat Flynn is more out in the open than other entrepreneurs and uses the social media platform very effectively. This plays an effective role in making him a more reliable and valuable expert in the market because he is in a position that everyone can reach.

Pat has managed to build a loyal network of followers by being present in all aspects of social media. His followers trust and believe in him so much that they instantly buy whatever he recommends. In August 2016, Pat earned $150,640 online through affiliate marketing by selling other people's products!

His credibility and visibility gave him a large following and made him an authority. According to his statements, Pat's income and fame increased exponentially, especially after he came to the fore by using environments such as social media effectively.

Creating a Brand from a Name

You can brand your name to place yourself in an authoritative position in the market. To do this, you must highlight your name in every product or business you create. You can highlight your name and create brand perception everywhere, from the books you write to the training materials you create, from physical products to podcasts. We can say that Suze is a good example of this issue.

Sample Story: Suze Orman

Suze Orman describes herself as “Usa's most trusted financial advisor and investor.” He has helped people manage their money for over 35 years and has built a personal brand empire in this category.

She has launched many books, television shows, magazine covers, bank cards and even financial management software under the name Suze Orman Here are a few of the countless products produced by Suze ORMAN under her own brand.

also a brand that has countless e-books, courses and software .

Surprising the Target Audience

It may be logical to take moves that will make you say no more in order to gain a different place in the eyes of your target audience. Making gestures and sending them gifts is a good way to leave a great impression on them. Giving them surprise gifts when they least expect it will ensure that they will never forget you. These gifts do not need to be very expensive items, even small gifts of low financial value can mean a lot.

The example below may be a bit of an exaggeration, but considering the size of the business, the gifts of big people should also be big.

Oprah gave away new cars to 276 people in the audience. Afterwards, almost every major media outlet started talking about him. This example took place many years ago, but it is still talked about as one of the most unforgettable moments in television history...

As I mentioned above, even a small gesture at an unexpected moment, rather than expensive things, can be enough to exalt you in their eyes.

The branding process is not something that can happen overnight, but if you have a branding plan in the future, it will be very useful to write it in a corner of your business plan and act according to this plan.